In his bestselling novel “Building a StoryBrand,” Donald Miller wrote: “People want to be involved in a story that is larger than themselves. Brands that give customers a voice in a larger narrative add value to their products by giving their customers a deeper sense of meaning.”
As Donald Miller explained, a strong brand voice can help you stand out in the market, connect with your target audience, and build a loyal customer base. However, developing a unique and authentic brand voice is easier. Here are seven tips to unlock your brand voice and make it stand out in a crowded market.
Your brand persona is the personality of your brand. It encompasses everything from the tone of your messaging to the values and characteristics you want your brand to represent. Take some time to think about your brand's personality, and use it as a foundation for your brand voice.
Knowing your target audience is essential to developing a brand voice that resonates with them. Understand their pain points, preferences, and values, and tailor your messaging to meet their needs. Use language and tone that they can relate to, and always keep them at the forefront of your communication strategy.
A style guide is a set of guidelines that defines how your brand communicates with its audience. It includes everything from grammar and punctuation to tone and language. A style guide ensures that your brand voice is consistent across all channels and helps you maintain a professional and polished image.
Your brand voice should reflect your company's values and mission. And because customers can spot inauthenticity from a mile away, your voice should be authentic, genuine, and not simply a marketing ploy. In addition to this, make sure that your brand voice can be clearly distinguished from competitors!
Different formats require different tones and language. Experiment with other structures and see what works best for your brand voice. Skip to tip number 7 to discover tools to monitor and adjust your brand voice.
Storytelling is a powerful tool for connecting with your audience and building brand loyalty. Use storytelling to communicate your brand's values and mission in a way that resonates with your audience. Share customer success stories, your brand's history, or behind-the-scenes insights into your company.
Finally, keep an eye on your brand voice. Monitor feedback and adjust your strategy accordingly. Awario, Brand24, and BuzzSumo are some great tools that you can use to monitor your brand voice. If something isn't working, be open to making changes and pivoting.
Developing a solid and authentic brand voice takes time and effort, but it's well worth it. Use these seven tips to unlock your brand's voice and create a connection with your target audience that will help you stand out in a crowded market.