SMS Marketing

Why E-Commerce Businesses Are Starting to Use SMS Marketing

July 25, 2022

Written By

Chaz Gonzales

When you think of marketing for your eCommerce business, you think of email campaigns, social media, and even paid advertising channels. But what not a lot of companies have seriously considered is SMS Marketing.

You may be familiar with SMS Marketing since it’s not a particularly new channel, but maybe there’s something more to be said about just how effective it has become recently.

Here are a few takeaways on why eCommerce businesses are starting to try SMS Marketing for themselves. 

Email Marketing is becoming oversaturated

74 trillion emails are sent around the world every year. That’s more than 269 billion emails per day. You can probably guess that with all that noise, it’s rather difficult for your customer to hear from you. With more spam filters and promotional organization tools on our emails, effective marketing is evolving and we need to start looking for a more effective way of communicating with our customers. On average there are only 8 trillion texts going around the world per year. Although that still sounds like a lot, but that’s only 11% as many emails. That’s a lot more headspace to share your message with your customers!

Texts get better open rates   

The average millennial will receive 50 to 100 emails a day.  But with the advent of new updates like spam folders and Promo tabs in Gmail, open rates for emails have been deteriorating. An email open rate of 15%-25% is generally considered to be successful. On the other hand, SMS as a channel boasts open rates of up to 98%+. 

95% of all text messages are read within the first 3 minutes, indicating that SMS not only delivers high open rates, but also immediacy. People respond better to short messages that have clear calls to action.

Texts are faster 

In an increasingly digital world where customers expect immediacy with every interaction, SMS outshines email. It takes a person on average 90 minutes to reply to an email. In contrast, it only takes 90 seconds to respond to a text. It’s much easier to get the idea of what you’re selling in 144 characters, and then click on a link, than to read through a long email, and craft a response. Keeping marketing simple allows customers to flow more naturally to your product, and what better way to do it than through SMS?

Texts are more effective

4 out of 5 customers said they would rather have businesses text them over email. Getting a short, sweet message from a favorite brand makes it easier for a customer to act on. Weekly email updates, promotions and campaigns are still necessary, but when it comes to personal connection and attention, SMS marketing is the quickest and most powerful way to do it.

People prefer texting over phone calls

Customers would rather text a brand directly than call customer service. They may just have a quick question, or want a status update, but waiting for the next available associate is often not fast enough or even needed now. With Via, you can chat with your customers in a two way conversation straight to their phones from one central Messenger. If you’d like to try out our messenger, request a free trial here.

People opt-in to receive deals from their favorite brands 

There are lots of reasons why customers want to stay in touch with their favorite brands, but one of the most common and most effective reasons is to get exclusive deals before everyone else. 77% of consumers said they opted-in to a brand’s text messages to receive coupons or deals. You may already do regular holiday deals or promos to incentivize your customers to buy your products, but now with ad blockers and filters, they don’t always see your paid ads. SMS campaigns are often effective for companies who don’t use paid advertising at all. Either way, using Via to run exclusive offer campaigns will get your product directly in front of your customer’s eyes. 

It's time to level up your marketing with SMS

Your customers are adapting, and they are wanting to connect faster, and on a more personal level with you now more than ever. They want to text a real person on their phone, not a bot on a computer. They want to hear about exclusive deals, and interact with short, sweet messages, not just long emails that are too often caught in the nets of spam folders and promo tabs. Email Marketing still definitely has its place alongside all your other channels, but if you really want to connect with your customers on a personal level, and see higher open rates, then SMS Marketing is the next level for your marketing arsenal. 


Ready for Results?

Grow your list of customer phone numbers and start connecting with them today with Via. Our team of Product Specialists will listen to your goals and help you craft your very own campaign. Then let the results of SMS Marketing speak for themselves.

Connect with your customers today.

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