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Date

April 7, 2021

Author

Tamra Halverson

Welcome Messages, Are They Important?

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou

You never get a second chance to make a first impression or better yet, make someone feel valued. How you welcome your customers to your brand determines what they will spend in the future and what they will say about your brand. Powerful welcome messages are essential for both making a customer feel valued and build brand loyalty.

Types of welcome messages

Thank you

Sometimes the most value your customer can get from you is from feeling appreciated. Consider using a simple Thank You pop up message when they come to your site. You might be surprised how much someone's perception of your brand can change when they feel appreciated in small ways.

Tell your customers who you are

Consider a welcome message that fills in the viewer on who you are and what your story is. Customers will feel more loyalty when they hear your brands backstory, and will be more willing to consider buying. It might also be beneficial to consider if you sell a lesser known product. If people get to a site and have no idea what you are selling or what industry you are coming from, they will more than likely not jump ship and close out of your page before investigating further. Consider using a quick message telling your customers who you are right off the bat.

Share your values and beliefs

Powerful stories bring brand loyalty and higher consideration. Sharing your values and beliefs goes deeper than the product you're selling. Many times customers prefer buying from a company that upholds values and beliefs that they also consider to be important. Sharing what you value in a welcome message may turn more visitors into customers.

Show them you care about your community and how you give back

What community services are you offering as company? Can you share any of your efforts with your customers? Chances are they might not find the back page where you keep your many service projects and outreach success stories. Having a featured community service story pop up in the beginning will get a lot more visibility.

Offer value proposition:  Give a free gift or a discount

Offering a free gift as a way to say thank you for visiting your site can be a great ice breaker and instantly put a smile on your visitor's face. Don't be afraid to also invite them to opt in with their phone number to receive future discounts!

Some things to keep in mind

• Have a clear call-to-action. Too often we want to say too much all at once. Keep it simple, clear, and give the viewer a direct action they can act on.

• Collect customer details through messenger

• Use humor for higher engagement

• Draw attention/Have great visuals/Links to specific pages on your website

Take the time to set up automated messages.  They may seem like a small thing, but they can have a big impact on how people feel about your business.

Connect with your customers today.

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