This policy describes the types of information that is not permitted on the Via platform. The policy applies to all services offered by Via, including but not limited to SMS, MMS, and email. By using Via’s platform, you agree to this Content Policy. Via reserves the right to refuse, cancel, or suspend access and use of the Via platform based upon noncompliance with this policy.
Via Client (“Client”) or perspective client websites, SMS, MMS, journeys, grow-links, pop-ups, or call-to-actions may not contain any of the following content:
SHAFT Content (sex, hate, alcohol, firearms, tobacco):
Any pornographic, obscene, or sex related content.
Hateful or violent content
This includes, but is not limited to:
Alcohol/Drug Related Content
Additionally, the Via content cannot be used for the sale of any State or Federally illegal substance, including CBD, Cannabis, or other products which are Federally legal or legal in every state.
Sale of Firearms
Content related to the sale of firearms.
Tobacco Related Content
This includes vape pens and other vaping products.
Protected Health Information
Protected Health Information includes all information as defined by HIPAA (Health Insurance Portability and Accountability Act of 1996). This is information that “relates to the past, present, or future physical or mental health condition of an individual; the provision of health care to an individual; or the past, present or future payment for the provision of health care to an individual.
Content which violates the Intellectual Property rights of any third party.
Sensitive or Protected Data
Sensitive and Protected Data includes:
Fraudulent, Deceptive, or Malicious Content
The Via platform may not be used for fraudulent, deceptive, and/or malicious content. Fraudulent, deceptive, and malicious content means any impersonation of a person or entity, falsely representing affiliation with a person or entity, or posing as any other service or entity for any purpose.
Gambling and Sweepstakes
Any content reasonably related to gambling is prohibited on the Via platform. This includes any game of chance played for monetary gain or other valuable consideration.
Illegal content may not be promoted on the Via platform. Illegal content includes any content that is illegal in any state or federally, or the endorsement of any illegal substance as discussed above.
Marketing Aggregation Services
Marketing aggregation services include any service that is not directly marketing or selling products of their own but are instead marketing products on behalf of other brands. This prohibit includes all multi-level marketing schemes.
Direct Carrier Competition
The Via platform may not be used for any direct competition with the carriers providing the SMS services. This includes information on competing phone plans or SMS services.
High Risk Financial Services
The Via platform may not be used to advertise for any high-risk financial services, including, but not limited to:
Debt Forgiveness Services
The Via platform may not be used for any debt forgiveness services, including but not limited to:
The Via platform cannot be used by any companies that buy or sell personal information, including lead generation services.